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The New Canada Life

Updated: Jun 14, 2019

Recently a significant change has taken place in the financial services industry that will help insurance consumers feel confident that they are making the right choices for today and tomorrow.

You may or may not know that for the last few decades Great-West Life, London Life and Canada Life have operated as separate brands under the same umbrella.

Now, these three companies are coming together under one strong brand – the new Canada Life.


It comes down to simplicity. As one brand, the organization will be easier for you to understand and easier for me to help Canadians like you. In today’s changing and increasingly complex world, this is part of a strong foundation to serve you even better.

As someone who has a relationship with this organization, I’m excited about this brand change.

What does this mean to you?

Nothing changes for you and there’s nothing you need to do. Your policy coverage and contract details will stay the same, and I’ll continue to partner with you to help you reach your goals. Our relationship stays just as it was before this news.

You might see a small insert in your statement over the coming months explaining this brand change.

Please feel free to reach out if you have questions about how this affects you or your coverage with Great West Life or Canada Life.

We also encourage you to visit for more information.


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